Why Co-Locate the Festival, Expos and Show?
Better Experience for Attendees, Better Logistics & Return for Sponsors & Exhibitors
The co-location of the Africa Hotels & Travel Expo, Africa Beauty Show, Africa Health & Wellness Expo and the Kenya Food & Drink Festival creates a powerful platform that brings together four highly interconnected sectors of the economy — beauty, health, wellness and lifestyle; hospitality, tourism, foodservice, food & beverage, retail and consumer experiences.
The joint hosting of the four events is designed to unlock business synergies, deepen industry collaboration, accelerate innovation and create a more comprehensive marketplace for exhibitors, buyers and consumers across Kenya, Africa and beyond.

Advantages of co-locating the Show, Expos & Festival
Creation of a Complete Industry Ecosystem
The co-hosted events create a one-stop platform covering the entire beauty, health and wellness; travel, hospitality and food & beverage value chain, including:
- Hotels and resorts; Restaurants and cafés
- Healthcare and wellness companies
- Airlines and travel companies
- Tour operators and destinations
- Food and beverage manufacturers
- Manufacturers and distributors of beauty, wellness and lifestyle products
- Commercial kitchen and catering equipment
- Technology and payment solutions
- Logistics and supply chain companies
- Training and talent institutions
This integrated ecosystem enhances the relevance and value of the event for all participants
Increased Visitor Traffic and Business Opportunities
Co-location significantly expands the visitor profile and increases foot traffic for exhibitors. Participants gain exposure to a broader and more diverse audience that includes:
- Hotel owners and operators
- Restaurant chains and chefs
- Healthcare and wellness service providers
- Tourism boards and destination marketers
- Food manufacturers, retailers and distributors
- Manufacturers and distributors of beauty, wellness and lifestyle products
- Procurement and supply chain managers and professionals
- Travel agents and tour operators
- Consumers seeking healthcare, lifestyle and travel experiences
This broader audience increases opportunities for sales generation, strategic partnerships, distribution deals, investment opportunities, brand awareness and market expansion for sponsors, exhibitors and partners.
Stronger Networking and Cross-Industry Collaboration
The combined event encourages collaboration between sectors that rarely meet under one roof at scale. This creates opportunities for:
- Hospitality procurement partnerships
- Corporate and personal healthcare collaborations and partnerships
- Culinary tourism collaborations
- Hotel supply agreements
- Joint destination marketing campaigns
- Wellness and lifestyle product innovations and experiences
- Retail and foodservice partnerships
- Technology integration across industries
The event becomes a strategic meeting point for decision-makers shaping Africa’s beauty, healthcare, wellness, travel, hospitality and food & beverage economy.
Enhanced Experience for Sponsors, Exhibitors & Attendees
Visitors benefit from a richer and more engaging experience by accessing multiple industries within one venue. Attendees can:
- Discover new food and beverage products
- Discover the latest beauty, healthcare, wellness and lifestyle products, services and technologies
- Explore travel destinations and tourism experiences
- Attend industry talks and live demonstrations
- Experience chef competitions and culinary showcases
- Learn about hospitality technologies and design trends
- Participate in networking forums and investment discussions
The combination of business, education, networking and entertainment creates a dynamic and memorable event experience.
Cost Efficiency and Greater Return on Investment for Sponsors & Exhibitors
For sponsors, exhibitors and visitors, participating in the co-located event offers stronger value for money through:
- Shared infrastructure and logistics
- Access to multiple industries through one event
- Reduced travel and operational costs
- Larger audiences and wider exposure
- More networking opportunities within a single trip
The consolidated format maximises impact while improving efficiency for all stakeholders.

Africa Hotels & Travel Expos bring together local, regional and international visitors to discover and celebrate the very best of Africa's aviation, hospitality, tourism, travel and adventure businesses, products and services.
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FW Brands MEA
P.O. Box 1874-00621, Nairobi, Kenya
Call / WhatsApp No:
Virginia / Mary (+254) 725 34 39 32
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